Spread of smartphones in Australia

Research by the Australian Communications and Media Authority (ACMA) shows that an estimated 92 per cent of Australians over the age of 18 used a mobile phone in 2012. Many of these mobile phone users, close to 3.3 million (or 19 per cent of the population) were mobile-only users at the end of 2012, meaning they had replaced their fixed-line home phone with a mobile phone. Furthermore it’s not only the fixed line phone that is being replaced by mobile phones but home internet connections are also falling, being replaced by mobile internet connections. As many as 48 per cent of adults now identify the mobile phone as their most-used communications device for both data and voice services. (1)

Smartphone use in Australia has risen rapidly with an increase from 25% of the adult population at June 2011 to 49% at May 2012, which equates to 8.7 million smartphone users. One year later, in 2013, that figure rose 29% to 11.19 million smartphone users. (2)

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References

1) ACMA, Communications Report 2011-12 series. Report 3 – Smartphones and tablets. Take-up and use in Australia. Summary Report http://www.acma.gov.au/theACMA/Library/Corporate-library/Corporate-publications/australia-mobile-digital-economy

2) ACMA, Australia’s mobile digital economy – ACMA confirms usage, choice, mobility and intensity on the rise. http://www.acma.gov.au/theACMA/Library/Corporate-library/Corporate-publications/australia-mobile-digital-economy

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